gritti

BRAND’S HISTORY

Gritti Venetia was born as Luca Gritti’s homage to his family’s history and its deep, longstanding connection with Italian perfumery. A descendant of a noble Venetian dynasty, Gritti pays tribute to his ancestor, the politician and merchant Alvise Gritti, and creates new rules for the world of niche fragrances.

The brand’s history began in 2009 with the first perfumes under the name of the Gritti family. 

MADE IN ITALY

All fragrances are crafted in Italy, within the dedicated production facility in Bologna, Emilia-Romagna. This location also serves as a hub for collaboration with numerous prestigious perfume brands globally. Gritti Venetia means respect for the roots, passion, and a look into the future. And, of course, family: the inspiration of the Gritti dynasty’s history as essential as the constant presence of its members in all key processes today.

VALUES AND INGREDIENTS

Gritti Venetia has a rich history of the Gritti family, a dynasty of ingenious politicians, merchants, and artists. The brand’s basis ― loyalty to its own values, traditions, and desire to go forward ― is reflected in the family coat of arms, crowned with the famous motto Sustinet nec fatiscit (Latin for “Don’t let difficulties stop you”). The Gritti name is synonymous with breathtaking fragrances and the utmost attention to perfume ingredients, packaging details, and environmental care.